Salvadorians R Macho Men

Script: Like Friends, Mad Men or Entourage, Macho Men are mostly Salvadorian men 35-60 and single, living under the same roof in a large dilapidated but highly functional house with a lot of beer and Latin cuisine. None of the group is a feather weight, and they are often throwing their hand gestures, words and weight around the house and neighborhood to the dismay of the featherweights. They may insult each other, but it only strengthens the bond they have for their homeboys. Think Paul Ryan: the Macho Men like Paul Ryan, although most of their community is pro-Obama (wusses). They like it that way. They won’t tell their friends they’re pulling for Ryan because they are ashamed to admit they might vote on Election day. They definitely won’t send in an absentee ballot. Maybe they’ll be working overtime.

Reference: Coca Cola and Bud Light Billboards along the Highway 60 and Interstate 5 in Los Angeles.