[Benjamin knew how to persuade citizens toward a common good, such as a library, even though before his lobbying some felt the common good might benefit only the initial “end-user” but Franklin could elucidate the possibilities [and inside information?] on how one could benefit from the particular product and/or service the common provided, such as a library, which led to the #DeweyDecimalSystem perhaps.]

https://johnrubens.wordpress.com/2018/05/24/infrastructure-bridges-libraries-benjaminfranklin-johnadams-2001-davidmccullough